Side by Side with Malika and Kahadijah follows the pair's journey through life, sisterhood and motherhood.
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Just Angela is a lifestyle series getting to know Angela Simmons. Garvin Live is the highly anticipated cooking experience by author, restaurateur, and Chef G. The Butter+Brown creators and hosts Seth Brundle and Leslie Antonoff elevate everyday meals paired with signature cocktails. Eat Well.īutter+Brown is a breakout cooking show that was on for three seasons, produced by Issa Rae and Chef G. All of AspireTV’s dynamic programming falls within one of those five disciplines.
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“To be happy and have pride in the Black experience is a form of protest and AspireTV really wants to be at the forefront and own that space.”Īspire TV is defined by five core principles: Eat, Live, Shop, Play and Dream. Keeping her finger on the pulse of growing demands, Melissa was able to strategically project and reinforce with data the desire for luxury and premium lifestyle content from Black Millennials. We wanted to change the way in which the Black audience sees themselves.” “Aspire was created to celebrate and share the modern Black and urban lifestyle experience.”Īccording to a Think with Google survey 3 out of 4 Black Millenials say they're more likely to consider a brand that positively reflects black culture. Melissa Ingram Photo Courtesy of Aspire TV and Strategic Heights Media Eat, Live, Shop, Play and Dream “The work that I am doing at UP Entertainment and AspireTV is bigger than me, but it does not stop with me.” Melissa attributes her leadership success to her experience as a Black woman, HBCU graduate and member of The Links, Incorporated and Alpha Kappa Alpha Sorority, Incorporated. In Viant’s 2020 research paper The Marketer’s Guide to African-American Millennials, African-American Millennials overwhelmingly support TV shows and networks that feature celebrities who share their ethnic background. With her leadership, AspireTV has emerged as a premium lifestyle content brand targeting the Black Millennial audience.
“You can’t attract the Black audience without representation on screen and within the Company-our team and employees reflect that,” says Ingram. She is a champion for fostering a winning and diverse work environment.
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As a member of the executive team, Melissa provides guidance and develops strategies on how to best serve multicultural audiences for all UP Entertainment brands.
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